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Social Media Hacks
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If you want to run a successful social media marketing campaign, you should be prepared to sacrifice a lot of your free time. Even if you have a moderate-sized audience following you online, you’ll still have to dedicate most of your day to making new posts, responding to users’ comments, and chatting with past and potential customers. After a while, you’ll most likely start feeling burned out. To avoid getting overwhelmed by your work, it’s a good idea to consider automation.
There are tools available on the internet that can automate tasks like social media cross-promoting. It’s very important to mention that there’s a major difference between cross-promotion and cross-posting, even though some people use these terms interchangeably.
Cross-posting essentially describes making the same posts on all of your social media accounts. This means that the headline will be the same and that the image or link in the post will be the same. It’s incredibly easy to automate cross-posting, as you can essentially make a post on several different websites with one click.
On the other hand, cross-promotion is about tailoring your message for every social media platform. To do this, you will first need to determine the characteristics of each social media website and their communities. Make sure to find out more about your audience on each channel before you start cross-promotion.
It’s worth noting that even when you want to share the same content on different social media platforms, you should still alter the images, headlines, or comments you use so that no two posts are the same.
Things to Keep in Mind When Automating Your Social Media Cross Promotions
There are a few things you should know before you start coming up with a strategy for automating your social media cross-promotions.
For example, the timing of your posts plays a huge role in how much attention they’ll get. Before you start posting content on different social media websites, it’s important to research when it’s best to share new posts on each platform.
Here are the best times to make new posts on big social media websites like Facebook, Twitter, Instagram, and LinkedIn:
- Facebook – The best time to make new posts on Facebook is either at noon or in the evening.
- Twitter – If you want your tweets to get a lot of attention you should post them in the morning, during lunch break, or in the evening.
- Instagram – You will see more engagement on your Instagram posts if you publish them in the evening or during a weekend.
- LinkedIn – You’ll maximize your chances of making a popular post on LinkedIn if you publish it in the morning.
Therefore, you should never publish a post at the same time on more than one social media channel. Instead, the only logical thing to do is schedule the posts to be published at the perfect time for each network.
Another thing you should remember is to always focus on posting quality content. You shouldn’t make posts that will encourage users to buy products. Instead, you should publish only something that will truly be interesting to a potential customer. Use your website instead of your social media for hard-sells.
Scott Matthews, a social media marketing expert and professional essay writer working for a notable assignment provider contributed to this article and noted that “the people who follow you on social media will only continue to do so if they know they’ll find entertaining content on your profile.”
Aside from offering assignment writing help and being known for writing the best essays in his field, Scott also comes up with social media marketing strategies for different companies on a regular basis.
When he’s not providing Australian assignment help, he gives guidance to young entrepreneurs and shares valuable advice with them regularly. Scott often says that “your followers can quickly lose interest in checking out your posts if you only use your profile as a way to advertise your products.”
The Best Tools to Automate Your Social Media Cross Promotions
Manually posting content on your social media profiles might seem fun and exciting in the beginning, but it quickly gets boring. Not to mention that it will become harder as time passes and you get more followers. That’s why there are certain tools that can automate your social media cross-promotions.
If you decide to start using them, they’ll have a positive impact on the quality of your posts, help build your online audience, and encourage potential customers to get in touch with you. In case you’re not sure which tools you should use, here are some of the best options currently available.
Buffer
Buffer is a business founded in 2010 that launched a social media management software with the same name, which is currently used by more than 75,000 companies across the globe. The basic concept behind this software is to allow companies to easily share content on different social media websites. You won’t need to log into your account on every social media website anymore. Buffer will allow you to share posts on multiple platforms with a single click.
You’ll have the option of creating a custom schedule for each social media website. You can also use the calendar feature to make a detailed plan regarding your future posts. However, you shouldn’t schedule every post you make in advance. Sometimes, it’s good to share exciting news related to your industry.
It doesn’t even have to come from your blog. Your followers will respect you more if they see you sharing content from other people in an effort to keep the readers informed about the latest trends in your industry.
Let’s say that you’re reading an article and would like your social media followers to check it out as well. You can use the app to share it in just a few seconds by using the Buffer browser extension. You can also find great information regarding your social media performance by using Buffer Analyze.
This app will allow you to see how many new followers you gained, as well as how many mentions, shares, likes, and clicks you received during a selected time period.
One of Buffer’s more interesting features is the option to schedule retweets. This actually makes a lot of sense because most users tend to retweet multiple tweets in a short time span. It’s incredibly easy to share tweets when you’re scrolling through your feed. Nevertheless, your followers probably won’t enjoy seeing so many of your tweets popping up at once.
Buffer’s option to schedule retweets is a great way to help you build relationships with other influencers and show your support to other users without having to spam your followers with too many tweets.
Zapier
Zapier is an online automation tool that allows you to connect multiple apps in order to automate a repetitive task. What’s amazing about Zapier is that it allows you to connect more than 2,000 different apps. Some of the most common examples include Twitter, Mailchimp, Facebook, Instagram, YouTube, WordPress, LinkedIn, and Shopify.
It’s incredibly easy to use Zapier. The first thing you have to do is choose an event that will serve as a trigger. For instance, let’s say that the trigger is an article being published on your website.
When this happens, you want an event that will serve as an action. A good action for this type of trigger would be to share the article on your social media profiles. And this is exactly what can happen when you use Zapier. You can set it up so that each time you post something on your website, it will automatically get shared on every social media platform.
Since you can use this online tool for a number of different apps, you should get creative to come up with the best strategy for automating your social media cross-promotions.
You can set predefined rules that will apply to individual platforms. This will help you make sure that the content is tailored perfectly for your audiences across different social media channels. When you automate a task using this app, you create what is called a Zap.
You can organize your Zaps into folders and easily modify any trigger or action you want. Although your Zaps can be incredibly simple, you can make them complex as well. For instance, you can add several different steps and combine as many services as you want.
There is also an option for attaching a note to a Zap that explains exactly what it does. This can not only help remind you of what a complex Zap does, but also explain it to some of your colleagues who are also involved in digital marketing.
If you have an online store, you’ll be happy to find out that you can set up a Zap that will automatically post new products across multiple social media platforms as soon as it is live on your website. This can also be a great way to attract customers when you’re selling limited edition products or hosting a giveaway. It’s important to share your new products on social media to maximize your conversions.
No matter which social media channels you use, Zapier can track how many people are following you and notify you whenever you get a new follower. Even if you wanted to find and share positive user reviews about your products and service, Zapier can help you.
Use this app to search positive keywords like amazing, like, happy, and love mentioned in the same post as your brand name. Zapier can essentially notify you whenever another user potentially says something positive about your brand. Considering that you can connect more than 2,000 apps using Zapier, it’s safe to say that your options for automation are limitless.
Agorapulse
You should choose an online tool for automating your social media activities that fits your needs. If you have a small company with a very limited digital marketing budget, your best bet is to go with Agorapulse. This is a very affordable and easy-to-use software that can help with marketing, management, and monitoring. Despite being an incredibly cheap option, Agorapulse doesn’t lack any important features.
This software allows you to manage your Facebook, Instagram, YouTube, LinkedIn, and Twitter profiles from a unified interface.
You will get a notification every time you get a message, comment, or reaction to your post. You can choose what to do with the messages you receive. The four basic options you have include reading, replying, delegating, and tagging.
In case you want to publish something new across multiple platforms, you can effortlessly do it using Agorapulse. When you decide how your post should look, simple schedule it to be published when you think the time is right. By using Agorapulse, you’ll gain access to some amazing analytics tools that will help you track your followers’ behaviors.
Hootsuite
Hootsuite is without a doubt one of the most popular social media management tools you can find on the internet. You can use it to connect your Facebook, YouTube, Twitter, Instagram, WordPress, LinkedIn, and other accounts. Like other similar apps, you can use Hootsuite to schedule your social media content.
The calendar feature allows you to schedule posts months in advance. Every time you schedule a new post, it will be added to your Planner. You can use this feature to easily check which posts are going to be published next.
If you’ve ever used Hootsuite, your most likely familiar with their Streams feature. This essentially displays content from different social media platforms and allows you to engage in real-time conversations.
Technically speaking, a stream represents a collection of chronological mentions from all social media websites you have an account on. You can add streams for just about anything, including likes, retweets, mentions, new followers, and messages.
Hootsuite enables you to customize your streams, meaning that you can set up the app to show you mentions that only contain certain hashtags or were made by influencers.
You can also use streams to easily reply to comments, mentions, and tweets. You can track any type of performance or activity using the Hootsuite analytics tool.
You can use either the premade templates or make your own custom report to gain more insight into your customers’ activities.
Another impressive feature of this social media management tool is its Content Suggestion. This is the perfect feature to use if you’re having trouble finding the right content to post on your social media accounts. Basically, the app pulls suggested content from the internet based on your followers’ interests.
You can even use keywords for the Content Suggestion feature to ensure that the suggested content is related to your industry.
ContentCal
ContentCal is another great tool for automating your social media cross promotions from a centralized location. Not only does this app allow you to schedule your posts on different social media platforms, but it also encourages collaboration and teamwork. You and your marketing team can use ContentCal to easily collaborate on posts.
What sets this app apart from the aforementioned options is its ease of use.
The main dashboard looks like a visual calendar and using it is incredibly intuitive.
You don’t need previous experience with any type of social media management tool to understand how to use ContentCal. The analytics are unified across all social media channels and will provide you with detailed information on your progress.
Some of the things you can view in analytics include your top-performing posts, engagement growth, and audience growth. In case you want more functionality out of ContentCal, you can integrate it with Buffer. By doing this, you’d essentially be using the former to plan your posts and the latter to publish them.
Final Thoughts
There are several different tools you can use to automate your social media cross-promotions. By doing that, you’ll have a lot more time to focus on other tasks.
Not only will you save a lot of time by avoiding to share your posts on different social media websites manually, but you’ll also have a consistent stream of content on all platforms.
Since you won’t have to do most of the manual work anymore, automation will help you ensure that you post more often on each social media channel.
There is no denying that you’d normally have to dedicate a lot of your time to manually keep track of everything you post and your interactions with consumers.
When you decide to automate these tasks, you will have the opportunity to focus solely on creating content that will keep your audience engaged and generate more conversions.
