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Social Media Marketing Techniques
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Pinterest is a social media platform that has not received the credit that it really deserves. However, ignoring this innovative website could be a big mistake.
Pinterest recently hit 25 million monthly active users, which makes it one of the fastest-growing websites ever. It also received 11 million hits in just one week.
So, how can Pinterest help with the marketing of your business? Let’s explore.
Pinterest Converts Browsers Into Buyers
Pinterest has a unique advantage over other social media sites, as it reduces the number of steps from discovery to conversion.
In short, this means that Pinterest creates sales much faster, with much fewer steps.
To compare, let’s take a look at Twitter – it’s improbable that somebody will buy a product, just from a look at a tweet with a product in. It is, however, more likely that users will buy when it’s endorsed by a celebrity, but this can be incredibly costly, and still doesn’t promise results.
For instance, its over $250k for a single post from Kim Kardashian. Even forking out that amount of money doesn’t guarantee sales, or prevent backlash happening.
In comparison, buying behavior on Pinterest is very different. The user sees it, likes it, and buys it – it’s a much more straightforward, streamlined process.
This is mainly due to the focus on products and the purpose of Pinterest. It’s not necessarily built in the same way as other platforms. The majority of users jump to Pinterest for inspiration, or help – whether that’s with a particular recipe, or finding a specific product.
In a way, Pinterest is a business’s biggest dream come true. It’s possible to increase conversion rates and reduce sales cycles without spending money.
More Inbound Links
Pins will get you more inbound links.
Pins are essentially the posts on Pinterest – they consist of either a picture or video. The source is either uploaded or taken from the web, as a link.
They can be “repinned” and saved to somebody’s own board – which is very similar to bookmarking a link to be used for later. Every follower of a user who pins something will usually get a notification about recent pins that their friends have saved.
The great thing about Pinterest is that every single pin includes a link- which leads back to the source of the image.
These are considered some of the best links online, as they encourage incredible engagement. Around 95% of images on Pinterest were either repinned or pinned from the web. This can be credited to the fact that everything a user sees on Pinterest, they have either followed, saved, or searched.
As we mentioned, Pinterest is growing rapidly in popularity. For this reason, you could be provided with valuable inbound links. As you know, any link directing you back to your site is always beneficial to a company.
As Pinterest is a visual platform, always make sure that you’re posting and providing those on the site with attracting and appealing photos.
Increasing Website Traffic With Pinterest
Remember the statistic from before? 250 million monthly active visitors – that’s a large number for any website, especially for a site that’s relatively new.
If your primary source of income is through online resources, you need to generate traffic, in order to increase leads and ultimately sales. Pinterest could quickly become your primary tool for increasing links back to your website and therefore creating more traffic.
Research has suggested that Pinterest is more effective at driving traffic back to a website, compared to other social media platforms. This includes the giant of all platforms- Facebook.
With so many users and such a high engagement rate – it’s no surprise that many have chosen Pinterest as their go-to marketing social media account.
It’s also very hands-off. Once you post your pin, the algorithm will help push your post into the screens of relevant people. Pinterest only provides relevant posts to relevant people – through searches and related pins.
With easy Pin plugins and apps, it’s also incredibly easy to take images and videos from other websites. For this reason, you should focus attention on blogs and also making sure all your e-commerce images are high quality, and aesthetically perfect.
This way, your audiences can pin your blog posts and pictures from your site, and share them on their own Pinterest pages.
Pinterest User Engagement
We know first-hand; Pinterest is really easy to become addicted to. The content that you see on Pinterest is a mix of beautiful, helpful, and relevant. This makes it impossible not to share things on it.
Even if you don’t save a particular pin to your board, there’s a good chance you’ll share it through messenger with others – whom you think will enjoy it.
Pinterest’s primary focus isn’t on getting new followers. There’s no pressure to become “Pinterest famous,” like there is with Instagram and Twitter.
Pinterest users simply find content that they like and share it within small groups. This is a fantastic benefit for marketers, as it ensures that your content is reaching those who will genuinely interact with it.
For your business, this ultimately means that your pins are more likely to not only be seen but actually engaged with.
Anyone Can Use Pinterest
It’s a two-way street. You can use Pinterest to share your content, and gain more traffic to your site. On the other side, you can use Pinterest to discover your own trends – for marketing purposes. It’s important that you keep up to date with trends and competitors – and Pinterest provides this in one of the most streamlined ways.
You can find out when your target audience loves to share, what inspires them, and the types of products they’re looking for. It gives you an upper-hand, knowing exactly what products, posts, and services your target audience are interested in.
As a new platform, there aren’t many ways that you can find trending or popular pins. However, in the future, it’s likely that this will become a reality for users.
Pinterest Integrates With Other Social Media Accounts
Social media is such a prominent aspect of marketing, especially if your company is mainly digital.
Pinterest now connects with Facebook, your website, and Twitter account. This enables users to automatically post their pins to their Facebook accounts.
This will send Facebook followers and friends to your channel, where they can find your products and your site. Again, increasing traffic and benefiting your marketing strategy.
The same is true for Twitter. Marketers can automatically make it so that their pins are posted to their Twitter account. Chances are, your followers will be really interested in your Pinterest account and any relevant products.
In addition to this, marketers can also add a “Pin It” button to their website. This makes it easier for users to pin your images and website to their specific boards.
For example, if you’re a natural skincare company, you could create an infographic on natural ingredients and their benefits. Pinterest users will pin this infographic to their boards, for inspiration – it will then become more and more visible on the platform. In turn, this creates more traffic and attention to your website and your products.
Track your analytics, and find which part of your site is gaining the most attention, through Pinterest. If it’s your blog, you should consider advertising your products throughout your article.
Popular Pinterest Categories
If your company doesn’t have direct links to DIY crafts, weddings or fashion, do not worry. It can still benefit your marketing efforts.
Despite popular beliefs, Pinterest has a range of popular categories – amongst the top 33 are food and drink art, kids, outdoors, and technology. It’s a comprehensive platform, that’s fast becoming interesting for the majority of people.
People take a trip to Pinterest to look at architecture, find gardening tips, or for educational purposes. We’re confident you’ll find a place on Pinterest, regardless of your niche.
More importantly, you can also invest in localizing and translating your content in other languages, if you feel that your content is relevant to an international audience. There are now businesses like Pick Writers that provide translation services in a variety of languages so that you don’t have to hire an in-house team.
Similarly, if you choose to work with a marketing agency, specializing in search engine optimization, you’ll be able to translate your SEO and marketing materials, in order to reach your potential followers overseas.
What Type Of Images Work On Pinterest?
Pinterest is an incredibly visual platform. You have to ensure that all your images are of high quality, visually appealing, and professional looking.
Research has also shown that lighter images are much more popular than darker images, and images without a face featured get 23% more repins – highlighting that this platform is less about being “social” and more about inspiration.
Instructographics (a term coined by Pinterest) are also immensely popular on the social media platform. Even for relatively simple tasks, like cleaning and knotting a tie.
Canva has a great Pinterest option, which helps you get the perfect Pinterest template size.
Conclusion
As we mentioned, Pinterest is still relatively new to the game – but it’s already making significant movements.
Its innovative idea, game-changing features, and the unique algorithm makes it a favorite amongst marketers.
Unlike other social media networks, followers are not the key to success on Pinterest. This means that you can reach a wide range of different audiences and people every single day, regardless of the numbers on your profile.
