Pinterest Marketing Strategies
The rise of social media has changed the game of marketing, sales, and outreach completely. In a time when social media platforms like Facebook, Twitter, and Instagram made a huge impression, Pinterest took the back seat.
But those, who are familiar with digital marketing on Pinterest, know that it has its niche market and offers an incredible range of content discovery… Recently, Pinterest has introduced plenty of cool features that not only would enable Pinterest to align itself with mainstream contestants of the social media world but will also help it in becoming a platform where content geeks from all across the world will connect to enhance their productivity and initiate a like-minded community.
One of the main updates is that the social media platform will reward people to encourage them pleasingly so that they consider posting on Pinterest more seriously, which may include community managers and social media influencers in particular.
Before the introduction of this feature, one would waste hours each day only in pinning away.
To save precious time and ensure more user-friendly pinning, Pinterest has introduced this phenomenal feature for its business users, who can now pin more effectively through scheduling.
The time you save here can be utilized better in browsing relevant images, make effective search keywords and compose catchy descriptions and optimize your ideal audience to harness more traffic to your business site or blog.
One of the main features is that this update would enable users with general and business accounts to schedule their pins before they go live. However, the new update of video scheduling is currently not available for free Pinterest users but they always have the opportunity to convert their account into a business account to avail of this feature.
Scheduling through Pinterest
You can find scheduling features when you click the pin builder button; there you will see the luxury to choose between publish now and publish later options. If selected ‘publish later’, you will see a drop-down menu presenting several time slots that you can choose as per your liking. Once you have decided the most suited time for your post to go live, you will need to click the red button which will save your pin and publish your post at the optimum time.
At this point, you only have the convenience to schedule Pinterest image files – the video schedule is yet to incorporate this feature. Also, a maximum number of 30 images can be scheduled a time.
Post Less But Post Regular
Rather than bulldozing Pinterest with plenty of posts at a single go and to make sure better optimization and audience reach, it is ideal to post regularly after random intervals just like other social media platforms. To perform this sort of posting, previously you would need to log-in several times a day and this was quite cumbersome especially if you have a tight daily schedule.
Pinterest resolved this issue and came up with a handy tool of scheduling. This tool will not only help you to avoid rampaging your Pinterest feed but will also save you from becoming a spammer insight of your followers, who eventually unfollow you for this. This is important if you are trying to grow your Pinterest followers.
Browser buttons compatible with almost every internet browser like Google Chrome, Mozilla Firefox, Internet Explorer and Safari are offered by Pinterest. It lets you to promptly pin images from websites and blogs to your Pinterest profile.
With Pinterest on your mind, you might not want to miss a moment when you discover content worth sharing; therefore a browser button is a must-have in your Pinterest tools.
Points to Remember:
- If you choose a post scheduled for later, then that will not require you to log-in at that time and will post automatically without any further user input.
- To schedule your pin, you must first select a Pinterest board
- Image scheduling is available for any Pinterest account but video scheduling can only be availed if you have acquired paid plans for your business account.
- If you are posting with a free account, then you enjoy the luxury to post only 30 images at max while paid users can post unlimited images. However, you can only schedule posts for up to two weeks in advance.
- Remember that posts from other social media platforms linked with your Pinterest account are counted separately. So, keep an eye on double pinning if you have linked accounts.
Skip Titles for Rich Pins
When creating a pin with rich pins enabled you might want to skip the title field. If you fill the title space then your title may superimpose the title of your rich pin. So, it is better to leave the title space empty so that your rich pin title could appear properly.
While creating a pin manually, you should also write the description text because it will not replace the description of your rich pin. It will show your rich pin title and description normally.
This manner of including a rich pin applies both on creating a scheduled pin or a manual post. This method is also the same when you edit an already posted pin.
Tailwind is one of the most recommended scheduling tools for Pinterest and Instagram for your pictorial posts.
More than just personalized scheduling, Tailwind also recommends you optimum time slots to publish your posts. It also offers you multiple ways of performing scheduling that maybe through Tailwind web, Tailwind mobile application and Tailwind web extension.
It also grants you a swift drag-and-drop feature that lets you organize your images super-fast. Through Tailwind, you can schedule up to 100 Pinterest at price as low as $10 per month but if you pay upfront for a year then Tailwind allows you unlimited posting.
Things are easy with the Tailwind browser extension as it allows you to schedule pins directly from any website. When your browser is equipped with tailwind extension, you will notice a Tailwind symbol every time you hover with the mouse over an image. If you click the tailwind symbol it will open for you a new window that allows you to add description and change boards.
A Very Helpful Shuffle Feature
It is always high time consuming to schedule a single post at a time; things are easier less painstaking when you utilize board lists. The inboard listing you can arrange all boards related to a mutual topic and schedule all pins concerning a specific topic simultaneously. To avoid scheduling the same pin over and over again with Tailwind is conducive to its Shuffle Feature.
Another interesting feature of Tailwind is double-scheduling or looping to be precise. If you are scheduling pins for a long time, you will ultimately reach a point when you have run out of new pins and posting material, for a brief instant to say the least. This is where the feature of Smart Loop available in Tailwind joins the party.
With this, you can choose some of your evergreen posts or content to loop after predetermined intervals while ensuring that your pins do not loop to fast and unilateral. You can schedule your look such as;
- Pin once a day
- Pin Four times a week
Buffer is also a user’s favorite when it comes to scheduling. It offers a user-friendly interface and simple tools to get your task done. Available on web, extension and mobile applications besides Pinterest, Buffer can also be used for scheduling on other popular social media platforms such as Facebook and Twitter and greatly assists digital marketing on Pinterest.
Clean and Easy
Unlike other scheduling tools, Buffer offers a unique and clean interface. It seems like they have put in a lot of effort to get rid of the clutter in The Buffer interface, which made things complex to comprehend for a new user.
On the left panel, you will see all the social media profiles you have linked with. Buffer and select any of them that you wish and set as default. Content analytics is also very easy to understand and quite helpful in a way that one would implement his marketing strategy cleverly.
At Buffer, you can optimize your schedule fittingly with the attributes of your target audience on Pinterest. Especially when you schedule a pin with its browser extension, you will notice that it autofill information according to your pin and makes your task more comfortable and less time-consuming. You can also edit the autofill content before adding your pin to the scheduling queue. However, its power scheduling feature is only available on its desktop version with no room for bulk uploading as well. Buffer offers you a 14-day Business trial plan followed by $15 per month and up.
Viral Tag is one of the finest rivals of Tailwind and Buffer that lets its users create a scheduled posting for Pinterest and almost every other prominent social media network. While its Pinterest scheduling tool is specifically designed for Pinterest posting and its audience. It enables you to customize the dimensions of your post and add tags. Another very interesting feature of Viral Tag is that it has a built-in image editor and integration of Canva so that you may not need any separate platform and its respective expertise to create a customized image of your liking. It not only saves tremendous time for its users but also sets it apart from other contenders of scheduling games.
Upload Pictures Directly From Anywhere
Another cool feature of a viral tag is that it can retrieve images files directly from your Dropbox, Facebook Albums, Google Drive, Your Computer, RSS Feeds and other related applications which are commonly used to upload pictorial data.
But one of the major cons of Viral Tag is that you need to determine the schedule for each time and date separately, not letting its users construct a pre-set weekly or weekdays scheduling. Also, it offers a very limited scope of analytics, which has nothing extra than Pinterest analytics itself. While contrary to Tailwind, there is no option to shuffle a particular schedule at the time of need also not allowing to upload any video content.
Viral Tag offers a 14-day free trial following up at $24 per month and more.
Another worth-mentioning scheduler that offers complete Pinterest pin creation tools and good scheduling features is Social Pilot. Social Pilot can also be used for scheduling posts on Facebook, Twitter, Instagram, LinkedIn, and others.
All in One Glance
Unlike Viral Tag, Social Pilot lets its users create video and GIF pins as well. A customized schedule can be built using a content calendar while the schedule board is very clean so that you can view every detail at a glance. It also has a bonus feature that enables you to add your customized logo or watermark to your images and promote your brand. The Social Pilot mobile app is quite user-friendly.
But Social Point lacks the robust features that other platforms of the same niche are offering and has no such peculiar feature to distinguish itself from others. Social Point offers a 14-day free trial and its paid plans begin from $100 a year and up.
Another scheduling tool that deserves recognition is Viral Woot. Similar to Buffer, its user interface is clean and easy to operate which eliminates any kind of confusion and complexity to hand the stuff. Though it does not offer extra functionality and highly advanced features, it is as easy as a pie to work on Viral Woot.
Another interesting feature is that you can schedule pins and upload pictorial data in bulk from the Viral Woot web, extension, as well as its mobile app. It saves you considerable time to optimize your pins and publish them whenever you want.
A distinguishing feature of Viral Woot is that it lets you schedule re-pins from other Pinterest users that helps you to engage more effectively with your community. Viral Woot also enables you to upload images from 21 other integrated apps such as Instagram and Facebook and takes away the extra effort of cross-posting.
But, Viral Woot is not known for its swift customer service and intuitive features that make it less of a market competitor when it comes to tools like Tailwind and Buffer. Viral Wood starts with $10 a month and up.
Use IFTTT Aid
IFTTT assists its users by creating formulas that help in automatizing the tasks between two separate apps, free of cost.
You can take help from Pinterest which takes into consideration your likes, and aid you in triggering tasks based on when you fancy a pin from your profile pictures or when will you post one. You can also put up a trigger from other profiles leading to images saved to a particular board on the app.
For instance, choose a picture and add it to your Instagram profile and later pin into any board of your like.
Another way is to formulate recipes that put up pins of your interest in other social media applications such as Instagram and Facebook.
Offering more than 200 channels, IFTTT helps a variety of image-centric channels to automate with Pinterest.
Should You Schedule Other People’s Content?
Pinning the content of others, that too with free schedulers, is never a good idea but a time-consuming effort in which you will need to manually upload photos, links and other descriptions resulting in colossal time consumption with no good effect. It is only worth posting other people’s content when you have none of your own. Otherwise, it is always recommended to utilize your scheduling slots effectively and circulate your content regularly. Only pin other’s content if you find it very intriguing and you think it is worth allotting a spot in your schedule queue.
In another way around, it is more effective to once a day versus 30 on two days every month. Prioritizing the right pin of the right value is the key to scheduling. Make sure that you find your best pin and most fresh content in limited time slots, especially when you are using a free plan. It will also keep up the regular posting of your account, even if you log-in to your Pinterest once a month.
But if you are a new blogger and don’t have enough pins to schedule, then to keep up with consistency and regular posting, you may schedule other’s content to maintain a healthy flow of content and engagements with your community.
Just like any other social media network, Pinterest marketing also demands time, consistency and proper dedication. Important thing is to find, shape and share the most relevant content with your community that fits your brand. It is better to build your own unique identity among the rest rather than relying on other’s content to base your business.
Pinterest has more value for your original content rather than other people pinned posts to your account. Also, it has more regard for consistent posting habits, i.e. it is better that you post twice a day instead of posting 20 posts all in one go.